Mar 17Gen Z — The Low-Alc GenerationAs part of a global team of cultural analysts, I’ve recently studied the consumption habits of the new generation when it comes to alcohol and spirits. Turns out, the Gen Z’s are sobering up and in response, brands are getting creative. Here’s why. Wether it’s St Patrick’s day that is…Gen Z2 min readGen Z2 min read
Mar 9Autonomous Retail: The Rise of Automated ShoppingRecently I’ve been asked by a client to do a think piece on the rise of autonomous retail. I had some very knowledgable experts recruited from markets like the U.K., U.S., Japan and China. The exchanges we had shined an interesting light on the findings I had already gathered through…Automation3 min readAutomation3 min read
Feb 9Germany: The Food Trends that are here to stayDuring the last weeks I had a chance to look back over some of my older projects, sort out a portfolio for my website and reflect on the trends I’ve predicted in the past, especially for the German Food & Drinks industry — one of my main focuses as a…2 min read2 min read
Mar 12, 2021Gen Z and the Digital NostalgiaWhy does Gen Z have digital nostalgia for a time they never lived? In a time when the Internet is only getting better, the generation that is now setting the trends is longing for pixels and glitch. The Oxford Dictionary describes nostalgia as a “a sentimental longing or wistful affection…Gen Z3 min readGen Z3 min read
Dec 4, 2020What brands can learn from a BarbarianRecently I presented a brand definition I’ve designed in co-creation with a client and we got to the point where I should expose them to their brand archetypes. …Branding6 min readBranding6 min read
Nov 5, 2020Culture Shift: How the meaning of “success” changes when stuck at homeRecently, a client of mine asked me to help out with the visuals for their new website: “It has to show we have success at what we do, but without it being too loud, no bling and please, no fancy watches!” This was pretty much the briefing I got and…Cultural Insights4 min readCultural Insights4 min read