Carla Moss – Medium

Carla Moss

The Power of Soft

Looking into the era of softness as a cultural shift in fitness, functionality and beyond, I came up with a short think piece that shows…

3 min readJan 30, 2024

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The Power of Soft

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Carla Moss

The signs have been there all along

A new tool is about to launch in Vienna, and I am very excited about the oportunities it presents. It’s a long needed bridge between local…

3 min readMay 26, 2023

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The signs have been there all along

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Carla Moss

Gen Z — The Low-Alc Generation

As part of a global team of cultural analysts, I’ve recently studied the consumption habits of the new generation when it comes to alcohol…

2 min readMar 17, 2023

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Gen Z — The Low-Alc Generation

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Carla Moss

Autonomous Retail: The Rise of Automated Shopping

Recently I’ve been asked by a client to do a think piece on the rise of autonomous retail. I had some very knowledgable experts recruited…

3 min readMar 9, 2023

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Autonomous Retail: The Rise of Automated Shopping

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Carla Moss

Germany: The Food Trends that are here to stay

During the last weeks I had a chance to look back over some of my older projects, sort out a portfolio for my website and reflect on the…

2 min readFeb 9, 2023

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Germany: The Food Trends that are here to stay

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Carla Moss

Gen Z and the Digital Nostalgia

In a world where the Internet is only getting better, the generation who is now setting the trends are longing for pixels and glitch.

3 min readMar 12, 2021

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Gen Z and the Digital Nostalgia

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Carla Moss

What brands can learn from a Barbarian

Recently I presented a brand definition I’ve designed in co-creation with a client and we got to the point where I should expose them to…

6 min readDec 4, 2020

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Barbarian Netflixserie Szenenbilder_01

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Carla Moss

Culture Shift: How the meaning of “success” changes when stuck at home

Recently, a client of mine asked me to help out with the visuals for their new website:

4 min readNov 5, 2020

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Culture Shift: How the meaning of “success” changes when stuck at home

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Carla Moss

Carla Moss

Experienced in Brand Strategy, Semiotics & Cultural Insight, I spend a lot of time trying to figure out people and the world around us. http://carlamoss.at

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