Luxury Redefined: From Possessions to PurposeThis autumn, I had the opportunity to conduct an in-depth exploration of the shifts in the luxury landscape, aimed at reshaping the brand…Nov 13Nov 13
Connecting with Audiences on a Deeper Level, or A Case for Semiotics in Marketing(German below)Sep 9Sep 9
The Power of SoftLooking into the era of softness as a cultural shift in fitness, functionality and beyond, I came up with a short think piece that shows…Jan 30Jan 30
The signs have been there all alongA new tool is about to launch in Vienna, and I am very excited about the oportunities it presents. It’s a long needed bridge between local…May 26, 2023May 26, 2023
Gen Z — The Low-Alc GenerationAs part of a global team of cultural analysts, I’ve recently studied the consumption habits of the new generation when it comes to alcohol…Mar 17, 2023Mar 17, 2023
Autonomous Retail: The Rise of Automated ShoppingRecently I’ve been asked by a client to do a think piece on the rise of autonomous retail. I had some very knowledgable experts recruited…Mar 9, 2023Mar 9, 2023
Germany: The Food Trends that are here to stayDuring the last weeks I had a chance to look back over some of my older projects, sort out a portfolio for my website and reflect on the…Feb 9, 2023Feb 9, 2023
Gen Z and the Digital NostalgiaIn a world where the Internet is only getting better, the generation who is now setting the trends are longing for pixels and glitch.Mar 12, 2021Mar 12, 2021
What brands can learn from a BarbarianRecently I presented a brand definition I’ve designed in co-creation with a client and we got to the point where I should expose them to…Dec 4, 2020Dec 4, 2020
Culture Shift: How the meaning of “success” changes when stuck at homeRecently, a client of mine asked me to help out with the visuals for their new website:Nov 5, 20201Nov 5, 20201