Carla Moss – Medium

Carla Moss

Carla Moss

Luxury Redefined: From Possessions to Purpose

This autumn, I had the opportunity to conduct an in-depth exploration of the shifts in the luxury landscape, aimed at reshaping the brand…

Nov 13

Luxury Redefined: From Possessions to Purpose

Nov 13

Carla Moss

Connecting with Audiences on a Deeper Level, or A Case for Semiotics in Marketing

(German below)

Sep 9

Connecting with Audiences on a Deeper Level, or A Case for Semiotics in Marketing

Sep 9

Carla Moss

The Power of Soft

Looking into the era of softness as a cultural shift in fitness, functionality and beyond, I came up with a short think piece that shows…

Jan 30

The Power of Soft

Jan 30

Carla Moss

The signs have been there all along

A new tool is about to launch in Vienna, and I am very excited about the oportunities it presents. It’s a long needed bridge between local…

May 26, 2023

The signs have been there all along

May 26, 2023

Carla Moss

Gen Z — The Low-Alc Generation

As part of a global team of cultural analysts, I’ve recently studied the consumption habits of the new generation when it comes to alcohol…

Mar 17, 2023

Gen Z — The Low-Alc Generation

Mar 17, 2023

Carla Moss

Autonomous Retail: The Rise of Automated Shopping

Recently I’ve been asked by a client to do a think piece on the rise of autonomous retail. I had some very knowledgable experts recruited…

Mar 9, 2023

Autonomous Retail: The Rise of Automated Shopping

Mar 9, 2023

Carla Moss

Germany: The Food Trends that are here to stay

During the last weeks I had a chance to look back over some of my older projects, sort out a portfolio for my website and reflect on the…

Feb 9, 2023

Germany: The Food Trends that are here to stay

Feb 9, 2023

Carla Moss

Gen Z and the Digital Nostalgia

In a world where the Internet is only getting better, the generation who is now setting the trends are longing for pixels and glitch.

Mar 12, 2021

Gen Z and the Digital Nostalgia

Mar 12, 2021

Carla Moss

What brands can learn from a Barbarian

Recently I presented a brand definition I’ve designed in co-creation with a client and we got to the point where I should expose them to…

Dec 4, 2020

Barbarian Netflixserie Szenenbilder_01

Dec 4, 2020

Carla Moss

Culture Shift: How the meaning of “success” changes when stuck at home

Recently, a client of mine asked me to help out with the visuals for their new website:

Nov 5, 2020

Culture Shift: How the meaning of “success” changes when stuck at home

Nov 5, 2020

Carla Moss

Carla Moss

Experienced in Brand Strategy, Semiotics & Cultural Insight, I spend a lot of time trying to figure out people and the world around us. http://carlamoss.at

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